(530) 467-5690 Chris@ChrisReich.org

Presentation Tips from Chris Reich

Presentation Design Matters and It's Easy

Business Presentation Design Tip #1

Just how important is business presentation design?

Design is very important. While we tend to stress content, and particularly the goal of the presentation, the design matters too.

The “look” of your presentation is the first impression your audience gets. Think about that. The first information you convey is derived from your design.

That’s important. Here’s a tip. Making everything more simple adds to the appearance.

I have taken presentations that an executive spent hours designing and cut out most of the “design” elements. When I send it back, I always get the comment, “wow, that looks sharp, professional.”

By removing noise, we improve communication.

  • Take away unnecessary backgrounds.
  • Use clear, easy-to-read fonts.
  • Eliminate confusing graphics.
  • Reduce the total number of colors.
  • Cut back the words.

Guess what you end up with!

A clean, crisp, easy to digest presentation. That doesn’t come from adding stuff in. That professionalism comes from what I remove.

Never, ever forget that good business presentation design comes from subtraction, not addition.


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